Cardi B, the Grammy-winning artist, is making headlines again as she embarks on a multi-year collaboration with Zevia, a beverage brand known for its zero sugar and zero fake ingredients. This partnership coincides with her upcoming “Little Miss Drama Tour,” which will feature 35 shows across various locations.
Born Belcalis Marlenis Almánzar on October 11, 1992, in the Bronx, New York, Cardi B rose to fame with her breakout single “Bodak Yellow” in 2017. Since then, she has become a household name, amassing six Grammy Awards and ten nominations, including the historic win for Best Rap Album for her debut album “Invasion of Privacy” in 2019.
Cardi B’s latest album, “AM I THE DRAMA?” was released in 2025 and has further solidified her status in the music industry. Notably, her single “WAP” made waves by achieving 93 million U.S. streams in its opening week, showcasing her immense popularity.
In her own words, Cardi B expressed her enthusiasm for her partnership with Zevia, stating, “I love soda but I can’t be out here drinking a whole can of sugar.” This collaboration is expected to launch a major campaign in Summer 2026, aligning with her tour schedule.
With four children, including her daughter Kulture and son Wave, Cardi B balances her family life with her thriving career. Her ability to connect with fans through her music and social media has played a significant role in her success.
As she prepares for her tour, observers are keen to see how her partnership with Zevia will unfold and what innovative marketing strategies will emerge. Cardi B’s influence continues to grow, and her fans eagerly await her next moves in both music and brand collaborations.
Details remain unconfirmed regarding the specifics of the Zevia campaign, but the anticipation is palpable as Cardi B continues to redefine her brand in the entertainment industry.
