Chipotle Mexican Grill is celebrating Cinco de Mayo by offering free chips and sides with an entrée purchase on May 5, 2026, in New Bedford, Massachusetts. This promotion underscores the brand’s commitment to serving real ingredients.
Customers can enjoy free Chips and Guacamole or Chips and Queso Blanco by using the code CINCO26 when they order. Chipotle’s chips are made fresh daily using corn masa flour, seasoned simply with salt and lime juice. The guacamole also stands out—crafted from six real ingredients like Hass avocados and jalapeño.
This event comes at a time when Chipotle reported a first-quarter net income of $302.8 million, a decline from $386.6 million the previous year. Still, their revenue for the same quarter reached $3.09 billion, exceeding expectations of $3.07 billion.
In addition to this promotional offer, Chipotle recently opened a new location in New Bedford featuring a drive-thru pick-up lane known as Chipotlane—an innovative approach to enhance customer convenience. The location opened on April 29, 2026, and is currently hiring for about 30 positions.
Despite the dip in net income, Chipotle’s same-store sales grew by 0.5% in the first quarter of 2026. This slight increase suggests that while challenges exist, customer loyalty remains strong.
Stephanie Perdue, Interim Chief Marketing Officer at Chipotle, commented, “Cinco de Mayo is all about coming together over food, and chips and sides are where the celebration begins.” This sentiment reflects the brand’s strategy to engage customers through meaningful experiences.
Moreover, Chipotle Rewards members can earn a digital achievement badge for purchases made on May 5 using the CINCO26 code—an incentive that encourages repeat business.
The broader landscape for fast-casual dining continues to evolve as companies adapt to fluctuating market conditions. With over 4,000 restaurants as of December 31, 2025, Chipotle is well-positioned but must navigate these changes carefully.
