Chipotle’s Unique Promotion for Tattooed Customers
On March 13th, Chipotle Mexican Grill will host a special one-hour promotion for customers with tattoos, offering a buy one get one free deal from 3 PM to 4 PM. This initiative allows customers to redeem the offer by simply showing any type of tattoo, whether permanent, temporary, or even drawn-on.
The promotion is inspired by the Friday the 13th flash tattoo tradition, where tattoo shops typically offer small, pre-drawn tattoos at discounted prices. This cultural phenomenon has gained traction over the years, and Chipotle aims to tap into this trend to celebrate individuality and creativity among its fans.
Notably, the phrase “tatted like a Chipotle bag” gained popularity during the 2019 professional American football championship halftime performance, further solidifying the connection between tattoos and the Chipotle brand. Stephanie Perdue, a representative from Chipotle, remarked, “What started as an internet meme became a real-world expression of fandom for our brand.”
Chipotle has previously hosted the “Tatted Like a Chipotle Bag” promotion, indicating that this is not the first time the company has engaged with its tattooed clientele. According to Chipotle’s Managing Director, a quarter of UK adults have tattoos, highlighting the potential reach of this promotion.
In collaboration with music artist Swae Lee, this promotion aims to resonate with fans who embrace their unique identities through body art. Anat Davidzon, another spokesperson for Chipotle, noted, “What began as a ‘tatted like a Chipotle bag’ meme has grown into a genuine fan movement.”
As the date approaches, observers are keen to see how this promotion will be received by the public and whether it will further enhance Chipotle’s connection with its customers. The initiative not only aims to attract tattoo enthusiasts but also to foster a sense of community among fans of the brand.
Details remain unconfirmed regarding any additional promotions or events that may accompany this initiative. However, the excitement surrounding the Chipotle BOGO tattoo promotion is palpable, as fans prepare to celebrate their love for both tattoos and the popular fast-casual dining experience.
